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natashakatybooth: Elliot Atkinson AW10 Today we announced the Fashion East designers for AW11! Simone Rocha will be returning after her triumphant debut last season, alongside NEWGEN-sponsored menswear designer James Long and his first foray into womenswear. Joining them is talented newcomer Elliot Atkinson. Very pleased to be a part of Fashion East at this exciting time!